BRANDING & PACKAGING DESIGN STUDIO
SEOUL, SOUTH KOREA
ORDINAL is an independent branding and packaging design studio in Seoul. We translate the heritage of beauty and F&B brands into a contemporary brand language. Hand-drawn illustration is our signature, and our packaging for X PERCENT, built on hand-drawn etchings, won Silver at the Pentawards 2026. From first launches to established brands, we collaborate in English with clients in Korea, the US and the Middle East, and stay with them through the entire launch. Leah Won has built her career in Korean beauty on brand work that runs from design through to production. After Kolmar Korea Holdings and rom&nd, she went independent with ORDINAL in 2026.
EXPERIENCE
CLIENTS & PARTNERS
WHAT CLIENTS SAY
I had been through countless portfolios, and the moment I saw Leah's work, I knew this was it. That first project has since grown into our third brand together. She understands exactly where a brand wants to go and what it is wrestling with, and she answers it in design. That is how we kept getting good results, and how we came to share something as meaningful as a Pentawards Silver.
JAYEON CHOI
FOUNDER OF X PERCENT, SEOUL
SERVICES
