X PERCENT

XPERCENT is a professional tanning brand. Instead of Light, Medium and Dark, the line is named DAYBREAK, HIGHNOON and MIDNIGHT, so customers choose their intensity by time of day. We designed a custom bottle based on vintage apothecary flasks, shaped to fit in one hand. Each label carries a hand-drawn etching of its time of day, with denser lines as the intensity increases. A sun-and-moon seal on the neck ties the range together.