WINDUS

LAUNCHING 2027 WINDUS is an air etiquette brand for the moment after movement. The product is a card-sized deo body mist that fits in a running vest pocket, and each scent is named after a wind, so the range reads as a log of weather rather than a list of fragrances. We designed a wordmark that pairs a script W with pixel letterforms, a mirrored monogram symbol, and a key visual for each scent made by dithering a weather photograph into a single-color grid. Label and carton carry the scent name first, with the artwork cropped differently on each so one system holds every wind.