MAISON HONEYBELL

Coming soon

F&B

MAISON HONEYBELL BI, branding & packaging design by ordinal

Overview

LAUNCHING 2027 aison Honeybell is a citrus estate in Seongsan, Jeju, established in 1967. The project gave the farm one house identity for everything it sells, from fresh citrus in bulk and gift boxes to its range of jams and juices. We built the identity around a hand-drawn crowned bell as the estate’s seal, set in charcoal and champagne gold, with orange kept for the fruit itself. The same seal, monogram and pattern run across every package, so a box of fresh tangerines and a jar of jam read as one house.

Deliverbles

Brand identity, bilingual wordmark, MH monogram, symbol and key illustration, jam labels and gift box, juice bottle and pouch packaging, and citrus gift boxes for Maison Honeybell.

Branding

Logo Design

Product Design

Illustration