BRANDING & PACKAGING DESIGN STUDIO

SEOUL, SOUTH KOREA

  • About

    About

  • About

Leah Won, founder and brand designer of ORDINAL, Seoul
Leah Won, founder and brand designer of ORDINAL, Seoul
Leah Won, founder and brand designer of ORDINAL, Seoul

ORDINAL is an independent branding and packaging design studio in Seoul. We translate the heritage of beauty and F&B brands into a contemporary brand language.

Leah Won has built her career in beauty on brand work that runs from design through to production. After Kolmar Korea Holdings and rom&nd, she went independent with ORDINAL in 2026.

EXPERIENCE

ORDINAL

FOUNDER

ORDINAL

FOUNDER

ROM&ND

PACKAGE PART LEAD

ROM&ND

PACKAGE PART LEAD

KOLMAR KOREA HOLDINGS

BRAND DESIGNER

KOLMAR KOREA HOLDINGS

BRAND DESIGNER

V&A BEAUTY

PRODUCT DESIGNER

V&A BEAUTY

PRODUCT DESIGNER

CLIENTS & PARTNERS

WHAT CLIENTS SAY

"I had been through countless portfolios, and the moment I saw Leah's work, I knew this was it. That first project has since grown into our third brand together. She understands exactly where a brand wants to go and what it is wrestling with, and she answers it in design. That is how we kept getting good results, and how we came to share something as meaningful as a Pentawards nomination."

JAYEON CHOI

FOUNDER OF X PERCENT, SEOUL

SERVICES

BRANDING

NAMING & VERBAL IDENTITY

PACKAGING DESIGN

ILLUSTRATION

PRODUCTION COORDINATION

ART DIRECTION

Numbers

20+

Brands

20+

Brands

8

YEARS INSIDE K-BEAUTY

8

YEARS INSIDE K-BEAUTY

1

PENTAWARDS 2026

1

PENTAWARDS 2026